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This web page ketteringaquatics.com states the following, "Open 7 Days a Week! 160; Welcome to Kettering Aquatics." We saw that the website said " Our promise to our customers is to provide the best quality and healthiest livestock available." It also said " With over 20 years experience with Tropical and Marine fish keeping the best help is at hand. We have a great range of tropical fish to suit any size of aquarium, from live bearers to cichlids, barbs or catfish, L number plecs, loaches and lots more. When it comes to aquariums we have the complete package!." The header had Kettering Aquatics as the highest ranking optimized keyword. It is followed by Aquatics shops in Kettering, Fish supplies, and Juwel supplies which isn't as ranked as highly as Kettering Aquatics. The next words ketteringaquatics.com used was Eheim spares. JBL aquarium products was included but will not be viewed by search engines.